http://news.yahoo.com/s/nm/20061129/sp_nm/media_summit_nfl_women_dc_1

Quote :

"women comprise about 40 percent of the audience tuning in to the NFL's Super Bowl annual championship game"

I know it's the Super Bowl but WOW that's a lot of women. I wonder how they define "tuning in."

Quote :

""We think absolutely the female audience is a big potential for us as well as the Hispanic audience and some of the other international opportunities.""

Women, Hispanics...ehh same difference, both are $$$$!

11/29/2006 7:56:37 PM

the real stat I'd like to see is how many single females watch it because they want to, not because they are at a party etc

11/29/2006 7:59:02 PM

Fantasy Football is attracting a lot of chicks, too

11/29/2006 8:01:51 PM

I want to tap into some female fanbases!

11/29/2006 8:09:35 PM

23 mins...that comment took longer than i expected

11/29/2006 8:11:38 PM

Quote :

"women comprise about 40 percent of the audience tuning in to the NFL's Super Bowl annual championship game"

Yeah, they go to parties, talk through the game, and watch commercials.

11/29/2006 8:12:55 PM

Quote :

"I wonder how they define "tuning in.""

TALKING DURING IT

11/29/2006 8:18:15 PM

Quote :

"women comprise about 40 percent of the audience tuning in to the NFL's Super Bowl annual championship game"

Id have to say 40% could be right for the SuperBowl.. I mean EVERYONE has a party for the SB so 40% could be girls going with their husband/bf. I would like to know what the actually percentage of female who watch football regularly. I'd say its 10-15%.

I dont know how they are going to tap into this 40% though, as mentioned most of the time the girls are running their mouth and only pay attention when something big happens, with the exception of the 10-15% noted above).

11/29/2006 8:22:03 PM

as if all those retarded pink jerseys and hats for every team weren't enough. who knows what else they'll come up with.

11/29/2006 9:53:40 PM

^^^ WINNER

11/30/2006 12:14:58 AM

11/30/2006 12:40:49 AM

Quote :

"the real stat I'd like to see is how many the phone numbers of the single females who watch it because they want to, not because they are at a party etc"

fixed it for you

11/30/2006 10:32:06 AM

Yeah sounds good to me tap into the fan base. Have a seperate channel for talking about the uniform colors and who the cute players are. Don't bring that into the NFL. They already have women side line reporters that play captin obvious.

11/30/2006 11:22:17 AM

I read this as "NFL wants to tap females"

Duh

11/30/2006 11:26:18 AM

who doesnt?

11/30/2006 11:47:44 AM

SEXISM IS FUN AND AWESOME!!!

11/30/2006 1:00:58 PM