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 Message Boards » » Mello Yello... Page [1]  
Ytsejam
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I miss you! Come back to me.

1/22/2009 4:57:39 PM

ParksNrec
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Quote :
"Mello Yello is a caffeinated, citrus-flavored soft drink produced and distributed by the Coca-Cola Company. It was introduced in 1979 to compete with PepsiCo's Mountain Dew. There have been three flavored variants of Mello Yello. Mello Yello Cherry was released in response to Mountain Dew Code Red. The other two variants were peach-flavored Mello Yello Afterglow, and Mello Yello Melon. All three were only available for a limited time. While Mello Yello is greatly outsold by Mountain Dew, the product nonetheless allows Coca-Cola to have a presence in the citrus soft drink market segment. A low calorie version, called Diet Mello Yello, also exists in select markets.

[edit] Marketing

Mello Yello is presumably named after the 1967 Donovan album and single Mellow Yellow, and, in fact, a cover of the song was used to promote this product. It was introduced with the slogan "Mello Yello - The World's Fastest Soft Drink."[1] Early television advertisements touted the suitability of the beverage for quick consumption, with an actor (dressed in an auto racing uniform) downing an entire bottle within the time of the commercial.

The pizza chain Mellow Mushroom, which is based in Atlanta Georgia also, claims that people from Coca-Cola loved their pizza so much they named Mello Yello after them[citation needed].

The Greg Kihn band did radio spots for Mello Yello in the early '80s. Also in the mid-'80s, NWA wrestling superstars did TV and radio commercials for Mello Yello coinciding with the NWA collectable cans with stars such as Dusty Rhodes and Manny Fernandez.

Mello Yello was featured in the 1990 NASCAR-based movie Days of Thunder, in which Tom Cruise's character, Cole Trickle, drove a Mello Yello-sponsored car to victory in the Daytona 500, although the product name itself is never verbally mentioned in the movie. That livery went on to become a real NASCAR paint scheme the following year, when driver Kyle Petty drove with Mello Yello sponsorship in the Winston Cup Series. He ran four seasons (1991-1994) with the sponsor before switching over to Coors Light in 1995. Mello Yello then in turn was seen as a sponsor on die-cast toy and collectible cars for both the Days of Thunder #51 Chevrolet Lumina and Kyle Petty's #42 Pontiac Grand Prix. Mello Yello also sponsored the fall Winston Cup race at Charlotte Motor Speedway through 1994.

Mello Yello was also advertised by Jim Varney in the Ernest commercials in which he was known to say "Make the Mello Yello move, knowhutimean?".

Mello Yello has largely been phased out by many Coca-Cola distributors in favor of Vault, a similar, highly-caffeinated citrus drink.

[edit] New Zealand relaunch

In October 2006 Mello Yello was relaunched in New Zealand as a 'limited edition' product after a long absence, of at least 15 years, from the local market. The relaunched New Zealand version contained the original 1980s logo, and just like when it was available in the 1980s even contained the words A Product of the Coca-Cola Company on the bottle top. This 'limited edition' release was only available in 600ml and 1.5 litre plastic bottles and contained the words Limited Edition. Only 200,000 cases of the promo product were produced in 2006 according to Coca Cola. Mello Yello was once again relaunched to the New Zealand market in October 2007 and was available until the end of 2007."

1/22/2009 5:00:01 PM

JBaz
All American
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Quote :
"peach-flavored Mello Yello Afterglow"

wait wut? I want...

1/22/2009 5:02:20 PM

Ragged
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Quote :
"Mello Yello was featured in the 1990 NASCAR-based movie Days of Thunde"


that movie made that drink into what it "was" today

1/22/2009 5:04:15 PM

GrimReap3r
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i watched Days of Thunder a couple of days ago and thought to myself, I would like some mello yello

1/22/2009 5:05:12 PM

Willy Nilly
Suspended
3562 Posts
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when the red man can get ahead, man

1/22/2009 5:06:11 PM

Ragged
All American
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^^ that movie is the shit.

1/22/2009 5:12:53 PM

GrimReap3r
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yea i love the shit were they get home the HP stripper as a joke and then like a week later he's in the hospital and he thinks that nicole kidman is a stripper and not a doctor

1/22/2009 5:14:08 PM

dweedle
All American
77387 Posts
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sun drop bitches

sun drop

1/22/2009 5:15:23 PM

ParksNrec
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1/22/2009 5:16:18 PM

simonn
best gottfriend
28968 Posts
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where the redman can get ahead, man.

1/22/2009 5:17:03 PM

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