?

5/8/2015 11:59:29 AM

5/8/2015 12:01:07 PM

my guess is that there's not a large intersection between the two target audiences

5/8/2015 12:06:13 PM

well, they make 40oz of Sierra Nevada.

5/8/2015 12:15:08 PM

malt liquor <> IPA
24 <> 40

[Edited on May 8, 2015 at 12:20 PM. Reason : Excel Natty]

5/8/2015 12:20:12 PM

double fail!

5/8/2015 12:26:42 PM

Probably because not everyone wants to get WASTED the whole TIME

5/8/2015 12:30:02 PM

There's not a lot of overlap in the segment that cares what they are drinking and that wants one container than you can buy at the c-store drink on the walk home, for a little while at home while you look for more change, and on the walk back to get another one.

Two totally different use cases for the products.

I drank mostly 40s and half gallons of Evan Williams in College. Value play, but I did select 40s based on how interesting the label would make my refrigerator contents look (I had a dedicated one for 40s) and if Billy Dee Williams ran QA and assured me of how often it would work.

5/8/2015 12:38:27 PM

I could be interested. Tell me more.

5/8/2015 7:27:20 PM

Because if you drink 40 ounces of an IPA you would die from the disgustingness.

5/8/2015 8:49:31 PM

Growler?

5/8/2015 8:53:46 PM

^^I'll have a... white wine spritzer... spritzer... spritzer...

[Edited on May 8, 2015 at 8:54 PM. Reason : .]

5/8/2015 8:54:15 PM

Growlers usually 64 but 32 40 and 48 are showing up at most places now

5/8/2015 9:12:27 PM

lol @ 64s

5/8/2015 11:42:17 PM

because it would be 40 oz too many.

5/9/2015 12:41:19 AM

ibtjbrick

5/9/2015 4:42:05 AM

32oz can of double ipa.

5/10/2015 10:20:38 AM

That would be fucked up in a can.

5/10/2015 10:26:40 AM

IPA are crap. they put waaay too much hops in there so it would survive the boat ride not cause it taste good

5/10/2015 10:28:28 AM

5/10/2015 11:33:28 AM

40 oz is a great size for when you just want a few pints after work. More than a 24oz, nowhere near a six pack. It's too bad the bottle carries such a stigma.

I could go for a Hoppyum 40 right now if such a thing exists.

5/11/2015 6:08:08 PM

Apparently, and I don't wanna ruffle any feathers here...we're supposed to drink three to four beers out of the 6-pack if we only want 36-48 ounces.

Then we're supposed to save the remaining beers for a later date--or share them with our friends!

5/11/2015 6:52:21 PM

Its pretty irresponsible to keep using more and more bottles though.

5/11/2015 7:03:05 PM

That's why I prefer cans

5/11/2015 7:05:28 PM

Quote :

"Growlers usually 64 but 32 40 and 48 are showing up at most places now"

This. You can get growlers at almost all breweries. Kind of dangerous though. Especially with the discounts you get with refills.

5/11/2015 7:20:12 PM

^How does your girlfriend feel about the growlers though?

5/11/2015 7:24:17 PM

Not a beer drinker I take it? Usually one associates a growler with a beer growler...

5/11/2015 7:28:33 PM

?

I just wanted to know if your girlfriend could still stand to be around you.

I've been counting on a breakup for at least a couple years now.

I don't like you. You know that.

5/11/2015 7:35:18 PM

No didn't know that. Not quite sure we even know each other...

But no I assumed you were referring to the slang term growler.

Regardless she's not a beer drinker. Really only drinks wine. However the craft wine scene is getting pretty big and if you could get the equivalent of a growler of wine I'm sure she would be game.

5/11/2015 7:38:00 PM

She's a wine drinker? Gross.

Forever...you and she both...gross...

5/11/2015 7:40:27 PM

Haha ok. Wine drinkers = gross. Growlers = gross. Got it.

5/11/2015 7:46:06 PM

so confused

5/11/2015 8:28:06 PM

Me too. Join the club.

5/11/2015 9:35:36 PM

http://thewolfweb.com/photos/00526821.jpg

5/11/2015 9:40:04 PM

There are 32oz bottles and cans





[Edited on May 11, 2015 at 9:56 PM. Reason : ]

5/11/2015 9:55:34 PM

i aint got embed priverliges

https://www.youtube.com/watch?v=EAlqgA4Edzk

5/11/2015 10:47:36 PM

Because hipsters have small hands.

5/14/2015 10:23:06 PM

TIL only hipsters drink good beer.

5/15/2015 10:52:54 AM

Quote :

"Because hipsters have small hands."

LOL!!!!!!!!!!!!!!!!!!!

[Edited on May 15, 2015 at 4:36 PM. Reason : smells like cabbage]

5/15/2015 4:36:17 PM

Quote :

" TIL only hipsters drink good beer"

IPA : good beer :: burnt cheese : good food

5/15/2015 8:03:24 PM

You talking about like burnt cheese on the edge of the crust of a deepdish pizza? That shit is good.

[Edited on May 15, 2015 at 8:11 PM. Reason : like to wash it down with a nice IPA]

5/15/2015 8:10:44 PM

Naw, like get a nice hot frying pan S throw some cheese on there. Like crispy, black and smoking.

5/15/2015 8:30:43 PM

Maybe one day your tastes will evolve and you'll appreciate a quality beverage like an IPA.

And I'm drinking and enjoying a Coors Light right now, so you basically have no comeback.

5/15/2015 9:02:35 PM

I am also enjoying a Coors light right now.

I enjoy other types of beers, just not beer that is bitter for bitters sake.

5/15/2015 10:32:18 PM

coors light is shitty for shitty beer

5/15/2015 10:35:49 PM

but you can get them for like $2 at East Village, last time I checked

I've drunk more Coors Light there than all other locations on Earth combined

5/15/2015 11:16:44 PM

the Big 3 shitty beers are all the same price at Hairy Peter

5/15/2015 11:18:43 PM

Quote :

"Maybe one day your tastes will evolve and you'll appreciate a quality beverage like an IPA. "

I've had some good IPAs, and I've also had several pisswater microbrew IPAs that use hops to cover up the bad flavors and imperfections in their beer. The latter is the reason I don't appreciate a brewery that specializes in IPAs in the same way that I do a brewery like Red Oak, Ommegang, or Allagash. With that being said, my favorite breweries are dogfish head and flying dog, both of which have IPAs as their flagship beers.

5/16/2015 3:12:23 PM

5/16/2015 3:26:40 PM

Set em up

6/10/2015 5:51:54 PM