Play some inspirational clips/quotes from Kay Yow/Jimmy V during the commercial breaks. Toss up the Jimmy V Foundation number from time to time.

Give free tickets to breast cancer/cancer survivors or widowers/widows. Give them an entire section and give them all a pink t-shirt, much easier to pull off. You'd have one pink section as a stand-out from the rest of the sections. Have them come out on the field during halftime. Televise it.

If you're still married to the idea of everyone wearing something...

Give away small pink ribbons that the cameras can zoom in on during the game. Ribbons are cheaper, and I'm sure the cameras will find a group of people wearing them to zoom in on so it doesn't matter whether people wear them or not. Donate all the money in the price differential between t-shirts and ribbons to actual cancer research.

Bonus points if the cameras can hone in on some fine women wearing the ribbon that happen to be wearing low cut shirts. Put what's at risk into the limelight.

All better ideas to raise awareness than a pink-out, which would never happen.


[Edited on September 27, 2010 at 7:59 AM. Reason : -]

9/27/2010 7:53:58 AM

^ +1

9/27/2010 8:10:55 AM