Since I've been in sweden the past few weeks, I've seen quite a few ads by the Swedish Armed Forces trying to recruit officers. They are particularly interesting since they are very cryptic and present some sort of a puzzle that you don't know the question to until the very end of the commercial. This usually follows with something along the lines of: "if you figured it out then you have what it takes"

They even have a serious of challenges you can perform on their website to find out if you have the basic mental fortitude to be successful.

the challenges (in english): http://forsvar.fileflat.com/english/
see how you do.

Television Commercials:
Shots:
http://adland.tv/commercials/swedish-armed-forces-f%C3%B6rsvarsmakten-shots-2009-05-sweden

The Dot:
http://adland.tv/commercials/swedish-armed-forces-f%C3%B6rsvarsmakten-dot-2009-15-sweden

Memorize:
http://adland.tv/commercials/swedish-armed-forces-f%C3%B6rsvarsmakten-memorize-2009-15-sweden

Machine:
http://adland.tv/commercials/swedish-armed-forces-f%C3%B6rsvarsmakten-machine-2009-10-sweden

Telephone 1 and 2:
http://adland.tv/commercials/swedish-armed-forces-f%C3%B6rsvarsmakten-telephone-2009-30-sweden

http://adland.tv/commercials/swedish-armed-forces-f%C3%B6rsvarsmakten-telephone-2-2009-15-sweden

1/8/2010 11:23:36 AM

I like them.

1/8/2010 11:40:01 AM