er?

Quote :

"Over the years, we've seen plenty of public safety announcements that tackle the issue of buckling up behind the wheel. Most rely on fear to convey their message – be it fear of a police citation ("Click it or ticket") or the menace of graphic violence, dismemberment and death. This slow-motion spot from the Sussex Safer Roads Partnership, however, takes a different tack without sacrificing its effectiveness or drama, all while adding an unexpected element of artistry and grace to go along with the obligatory heartstring-tugging. (And before you ask, yes, it most certainly reminds us of a certain incredible Radiohead music video)."

http://www.youtube.com/watch?v=h-8PBx7isoM

2/6/2010 7:22:53 AM

holy shit.

love it.

2/6/2010 7:33:15 AM

A++ would spam on Facebook.

2/6/2010 7:57:06 AM

like

2/6/2010 8:04:31 AM

ok, that actually was a lot cooler than i expected

2/6/2010 8:06:03 AM

Yea I saw this shit on Autoblog yesterday and thought it was pretty impressive. Easily the best seatbelt ad ever made.

2/6/2010 8:09:53 AM

2/6/2010 8:26:16 AM

^^^

Yeah at first I was like this is gay... but the ending nailed it beautifully!

2/6/2010 9:10:06 AM

I almost cried. almost.

2/6/2010 9:30:20 AM

it is nice to see public health people are finally figuring out that they needed to update their messages and advertising. in the past they just had very simple ads because their message was very simple and hence didn't work because people dismiss stuff that is too watered down to meet the attention range of the lowest common denominator.

2/6/2010 9:56:21 AM

well now i know i have time to put my seatbelt on before a crash

2/6/2010 10:00:15 AM

radiohead sucks

2/6/2010 10:07:04 AM

either he's driving a foreign car, or lady doesn't know which way the strap goes

2/6/2010 10:46:43 AM

^i think it was filmed in the UK.....

2/6/2010 10:58:57 AM

pretty cool indeed.

2/6/2010 11:03:46 AM

2/6/2010 11:04:45 AM

^^^Obviously, since the link on the video is .uk.

[Edited on February 6, 2010 at 11:14 AM. Reason : ]

2/6/2010 11:14:34 AM

2/6/2010 11:16:03 AM

2/6/2010 11:16:35 AM

2/6/2010 12:32:15 PM

A well-made PSA? That's a surprise.

2/6/2010 12:55:39 PM

Wes Anderson?

2/6/2010 12:58:36 PM

should have had his fat son be the air bag

2/6/2010 1:07:18 PM

what radiohead video?

2/6/2010 1:08:03 PM

somebody post that uk teen driving ad where people died and blood was everywhere.

2/6/2010 1:10:28 PM

gaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaay

2/6/2010 1:21:45 PM

can't wait to drive without my seatbelt on later

[Edited on February 6, 2010 at 1:28 PM. Reason : ,]

2/6/2010 1:27:56 PM

So is this really a PSA for seatbelts (well done) or is it something deeper?

No wedding bands on either 'parent'. Simplicity implied in bare hands or a deeper meaning of a troubled generation of premarital teenage babies in England?

[Edited on February 6, 2010 at 1:30 PM. Reason : The answer lies in the girl's fairy wings.]

2/6/2010 1:29:51 PM

Quote :

"Obviously, since the link on the video is .uk."

I was going by the Sussex Roads Partnership and answering a question above my post.

2/6/2010 1:32:04 PM

Quote :

"premarital teenage babies"

please define... makes no sense

2/6/2010 1:43:26 PM

I don't know why that video is such a big deal...two of my friends put it up on their FB ...and I don't know why everyone is making it all big.

What's the point?

2/6/2010 1:51:25 PM

the point is wear your seatbelt

2/6/2010 1:57:32 PM

I can't think of what Radiohead video it might be. The guy could be thinking of the video for "Rabbit in Your Headlights" by U.N.K.L.E. since Thom Yorke sings lead on that song.

2/6/2010 2:06:57 PM

He's probably thinking of The Scientist by Coldplay.

http://www.youtube.com/watch?v=EqWLpTKBFcU

(http://www.youtube.com/watch?v=EqWLpTKBFcU#at=195 being where it becomes particularly relevant)

[Edited on February 6, 2010 at 2:26 PM. Reason : .]

2/6/2010 2:19:55 PM

2/6/2010 3:22:48 PM

Now why can't the shitbags in this country come up with something so awesome?

2/6/2010 3:30:24 PM

Beautiful is a great word to describe this commercial. Made me cry.

2/6/2010 3:55:06 PM

Woah.

2/6/2010 4:21:41 PM

First Avatar makes people want to kill themselves.

Now this commercial makes people cry.

What is wrong with you people?


On a side note, it's been said that I have no soul.

2/6/2010 4:25:32 PM

This commercial is good.

Avatar is not.

2/6/2010 4:26:25 PM

Quote :

"I can't think of what Radiohead video it might be."

The link in the article points to this:
http://www.youtube.com/watch?v=LCJblaUkkfc

Quote :

"So is this really a PSA for seatbelts"

Yes it is.

http://www.sussexsaferroads.gov.uk
http://www.embracethis.co.uk

Quote :

"Embrace Life – the Sussex Safer Roads Partnership’s seat belt advert – has gone global and smashed through 250,000 views.and has been invited to appear on French national TV and at the http://www.Ted.Com Conference in California next week. Since launch, Embrace Life has become a truly world-wide phenomenon. Have you seen it yet or joined the Facebook group http://www.facebook.com/group.php?v=wall&ref=ts&gid=263987074462 ? Launched on Wednesday 20th January, hits are pouring into http://www.embracethis.co.uk from around the globe – the current total is 89 countries and counting! The advert appears to be touching a nerve in many viewers, and we have received a lot of positive feedback either by email or on the Facebook group, which was set up by one impressed viewer who wants it to be shown on national TV."

About 500,000 views now.

2/6/2010 4:49:02 PM

this commercial makes me wish i had a significant other

2/6/2010 4:57:10 PM

Quote :

"I almost cried. almost."

2/6/2010 7:29:18 PM

I always found this to be motivation for wearing a seatbelt:

http://www.youtube.com/watch?v=ByF3Obv-z_Y

2/6/2010 7:42:14 PM

Quote :

"Made me cry."

2/6/2010 7:43:10 PM

http://www.youtube.com/watch?v=qsp-nrf_8KQ

2/6/2010 7:47:30 PM

who the hell has a bowl of glitter just laying around

i mean honestly if you are going to pretend-drive around the house take some precautions

that shit is going to be stuck in the carpet for weeks

2/6/2010 7:48:29 PM

http://www.youtube.com/watch?v=8I54mlK0kVw

2/6/2010 7:54:20 PM

^^ Saran wrap would have saved him from hours of work.

2/6/2010 8:12:00 PM

set em up

2/6/2010 8:14:31 PM