Hook the kids in high school/college by offering them easier binge drinking opportunities. Fucking gold.

ibt[old] (I know it's been around for a little while, but haven't seen anything on t-dub)

4/30/2012 10:03:28 AM

Needs to be on the bottom

4/30/2012 10:04:46 AM

because a hole in the can is really going to be what puts kids over the "binge drinking" edge

4/30/2012 10:08:22 AM

if it's gonna happen anyway, at least make it easier.

4/30/2012 10:09:53 AM

I had not noticed this and I get miller lite pretty often. I think I have been getting bottles lately though.

4/30/2012 10:10:45 AM

Quote :

"because a hole in the can is really going to be what puts kids over the "binge drinking" edge"

It's not going to hurt.

4/30/2012 10:14:30 AM

because $ 10 for a funnel, and 2' of 1" hose is thaaat expensive and hard to come buy..


btw...

not a new idea though

molson cold shots used to have a target on the bottom for shot gunning the beer.

4/30/2012 10:29:09 AM

i agree with OP and thought the same thing

4/30/2012 10:30:54 AM

The overreaction people have to "binge" drinking is almost as bad as the hysteria of internet bullying.

4/30/2012 10:32:54 AM

^^^ I don't think they're expecting every kid to become a Miller Lite drinker because of this. My guess is that they're thinking of kids making a quick stop by the gas station/grocery store on the way to a party/beach/tailgating event, are in a hurry to get fucked up and say, "lets get the Miller Lite shotgun beer."

Bottom line is that this gimmick will more than likely give them a few extra Miller Lite lifetime drinkers. So it's a win. They are behind Bud Light/Bud/Coors Light...and something like this is actually different (the Vortex thing was pretty dumb).

[Edited on April 30, 2012 at 10:35 AM. Reason : .]

[Edited on April 30, 2012 at 11:01 AM. Reason : .]

4/30/2012 10:34:43 AM

Miller Lite scientists need to get back to studying which is its top attribute: whether it is the "tastes great" or the "less filling".

4/30/2012 10:57:55 AM

seriously, who wants to play power owl or do beer bongs

I'm Krallum and I approved this message.

4/30/2012 10:59:40 AM

But how can you tell if it's really cold?

4/30/2012 11:00:31 AM

Can someone teach me how to play Power Owl?

4/30/2012 11:01:18 AM

you drink a shots worth of beer every minute for 60 minutes

I'm Krallum and I approved this message.

4/30/2012 11:01:46 AM

You can't take "shots" of beer.

4/30/2012 11:02:40 AM

No no, Power Owl is a Harry Potter drinking game. You take a sip of beer everytime Harry's owl makes an appearance.

4/30/2012 11:02:47 AM

power owl is a bitch!

4/30/2012 11:03:52 AM

Quote :

"Needs to be on the bottom"

nah

4/30/2012 11:15:13 AM

lol at Power Owl. Drink til your head spins?

4/30/2012 11:17:04 AM

i thought it involved drinking while owling.

4/30/2012 12:29:29 PM

Calling this idea brilliant is like calling the vortex bottle promotion brilliant.


In which case, you have been dumbed down to levels last seen in the movie Idiocracy

4/30/2012 12:42:28 PM

this is nothing new

this is how beer cans were drank out of before pop tops were invented

so hold back on your outrage

4/30/2012 12:42:53 PM

^^

Quote :

"and something like this is actually different (the Vortex thing was pretty dumb)."

You have to think like an 18/19 year old.

4/30/2012 12:51:03 PM

you cant make me

4/30/2012 12:52:51 PM

I like the Vortex bottle

4/30/2012 12:53:11 PM

Quote :

"you cant make me"

Which is probably why your business sucks.

4/30/2012 12:54:04 PM

That insult didnt go as well as you planned

4/30/2012 12:54:57 PM

I'd like to see one of the mega-brewers actually put out a decent tasting beer rather than constantly fucking with the packaging.

4/30/2012 12:56:55 PM

that would cost more money...

imho miller IS the most drinkable beer produced on that scale.

4/30/2012 12:58:42 PM

You have to look at the status of the economy and the money.

It's more profitable to not do anything yet wow a couple people into buying miller over budweiser with a gimmick that costs the price of the machine that punches a punchtop into a can.

[Edited on April 30, 2012 at 1:03 PM. Reason : actually it's probably just a solidworks can-top design that is different and uses the same machine]

4/30/2012 1:00:30 PM

It's a no-lose situation for Miller.

First...the mega-breweries are never going to change their beer or make new ones. They are making too much money.

Second...they're not going to change the minds of older (at least 25 and up) people who already have their set beer. You don't have many people switching from Bud Light to Miller Lite at the age of 30.

You can only try to influence the kids who are just starting to drink...which is where this is aimed.

4/30/2012 1:08:03 PM

It will definitely do well on college campuses especially ones with a strong drinking culture like penn st.

NCSU has a pretty muted drinking culture compared with other schools.

[Edited on April 30, 2012 at 1:10 PM. Reason : .]

4/30/2012 1:10:43 PM

Quote :

"First...the mega-breweries are never going to change their beer or make new ones. They are making too much money."

budlight platinum was a success.

4/30/2012 1:17:48 PM

Quote :

"First...the mega-breweries are never going to change their beer or make new ones. They are making too much money."

While I agree, what they can do (and have done) is buy microbrews to capture that profit/market. My fear is that the macrobeweries will end up ruining the goodness of microbrews. I also wouldn't be surprised to see macrobrews try to use lobbyists (e.g. laws and regulations) to keep microbrews from opening/expanding.

[Edited on April 30, 2012 at 1:21 PM. Reason : do]

4/30/2012 1:20:37 PM

^^ I must have missed the part where they got rid of Bud Light and replaced it with Platinum....

[Edited on April 30, 2012 at 1:20 PM. Reason : .]

4/30/2012 1:20:42 PM

Quote :

" I also wouldn't be surprised to see macrobrews try to use lobbyists (e.g. laws and regulations) to keep microbrews from opening/expanding."

They're already doing that.

4/30/2012 1:22:36 PM

so, um, what do you punch it open with? a key? screwdriver?

4/30/2012 1:23:45 PM

I'm buying some of this shit


My favorite jelly is Apple, and I approved this message

4/30/2012 1:24:00 PM

^^^I figured as much; just haven't heard of it

[Edited on April 30, 2012 at 1:24 PM. Reason : ^]

4/30/2012 1:24:29 PM

Quote :

"I must have missed the part where they got rid of Bud Light and replaced it with Platinum...."

I must have missed the part where anyone claimed they were doing that.

4/30/2012 1:27:56 PM

Quote :

"You have to look at the status of the economy and the money. It's more profitable to not do anything yet wow a couple people into buying miller over budweiser with a gimmick that costs the price of the machine that punches a punchtop into a can."

i agree. except the status of the economy doesn't really matter. if miller lite, or any company, can gain customers and increase revenue by making a very slight change that costs them very little they will always do it..regardless of the state of the economy.

4/30/2012 1:28:26 PM

http://articles.businessinsider.com/2012-04-27/news/31416115_1_beer-institute-pilsner-beer-flows

Pretty sure they just made the top really thin. I don't think they included a specific "can-popping" tool.

Quote :

"I must have missed the part where anyone claimed they were doing that."

Really?? He quoted me as saying that they wouldn't change their beers or come up with new ones. They didn't change Bud Light and Platinum is essentially a Bud Light with higher alcohol content. Not exactly a revolutionary new beer.

[Edited on April 30, 2012 at 1:32 PM. Reason : .]

4/30/2012 1:29:26 PM

nm

[Edited on April 30, 2012 at 1:32 PM. Reason : .]

4/30/2012 1:32:09 PM

Quote :

"so, um, what do you punch it open with? a key? screwdriver?"

anything you want to use

4/30/2012 1:37:04 PM

Quote :

"Really?? He quoted me as saying that they wouldn't change their beers or come up with new ones. They didn't change Bud Light and Platinum is essentially a Bud Light with higher alcohol content. Not exactly a revolutionary new beer."

First off Bud/Miller/Coors come out with new products all the time, so that part of your post was patently false. Secondly nobody was arguing that InBev was going to replace Bud Light with Bud Light Platinum...calling Bud Light Platinum a success in no way implies that it will replace Bud Light.

4/30/2012 1:40:21 PM

Quote :

"i agree. except the status of the economy doesn't really matter. if miller lite, or any company, can gain customers and increase revenue by making a very slight change that costs them very little they will always do it..regardless of the state of the economy."

The risk involved is 0% meaning the economy sucks and they don't want to do anything risky.
The bigger the risk, the bigger the reward....or loss.


The market is already saturated with beer drinkers. Most people that drink anything in the budlight/ miller lite class of beers just need the 0.000001% motivation such as a punch top to persuade them to move their hand right to the miller light case instead of left to the bud light case.

If they were failing, like dominos was failing in pizza sales, a revamping of their entire pizza recipe was a successful idea. They rode on it for a good two years before they came out with they next big risky move "No you can't change the toppings on our pre-made pizzas" which will most likely bomb

[Edited on April 30, 2012 at 1:45 PM. Reason : .]

4/30/2012 1:44:41 PM

^^ You must be making up arguments for the sake of arguing.

4/30/2012 1:45:44 PM

4/30/2012 1:48:34 PM

I've always preferred making a small hole near the top of a beer and then drinking through the intended mouth hole. less spillage and better speed.

4/30/2012 1:53:00 PM