I *think* part of it was the timing of when it was negotiated vs the SEC and B1G having more recent negotiations and being able to reset the market while the ACC is still stuck in an older contract.

But I think part of it is the ACC having too much dead weight like GT, BC, Cuse.

[Edited on May 20, 2023 at 9:13 AM. Reason : A]

5/20/2023 9:12:23 AM

Which is funny since some of those teams were brought in based on market expansion, yet take a piece of the pie and which isn’t offset by the value they bring.

Seems like a smaller, competitive conference with strong sports fanbase is the way to go vs expansion for the sake of expanding.

5/20/2023 9:55:15 AM

I think it’s far less about having big tv markets and large tv footprint now than it was 15 years ago. I think those dynamics have changed a lot with how games are broadcast and conference networks and streaming.

5/20/2023 10:32:49 AM

Supposedly the former B1G commissioner did a bunch of shorter TV contracts, which seemed to have less stability at the time, but in hindsight allowed for more frequent and higher renegotiations when it was time to renew. ACC went with a Bobby Bonilla contract I guess.

5/20/2023 3:56:54 PM