what is the point of Dr. Pepper 10?

i never knew that drinking diet soda, or specifically diet dr. pepper was ~.

what am i missing here? did dr. pepper honestly comb through focus group data and determine that they were losing out to a category of dudes who thought diet dr. pepper was ~ to the tune of deciding to create an entire new product?



[Edited on November 15, 2011 at 11:00 AM. Reason : if Diet Dr. P is gay, enjoin my right to marry!]

11/15/2011 11:00:07 AM

obviously you're a faggot

11/15/2011 11:03:52 AM

Soft drinks as a whole are effeminate. Real men drink hard cider and grain alcohol. But within the realm of soft drinks, its no more effeminate than anything else. So feel like a faggot, but not like anymore of a faggot than the faggot who drinks diet coke down the hall.

11/15/2011 11:04:20 AM

i think you're focusing on the wrong thing.

what was the board meeting like where some guy rushed in with a stack of data and dropped it with a heavy thud on the polished mahogany conference table in the middle of the meeting and said "Gentlemen...we need a third product to capture this unaddressed market share".

I refuse to believe that this happened.

11/15/2011 11:08:18 AM

agreed, this was a wholly unneeded product.

11/15/2011 11:15:22 AM

Well, I talked to the guys in advertising-


suggested they should come up with another variant - of a random caloric value, mind you - and then cater it to the manly men.

whamo, created a new niche market for soft drinks.

11/15/2011 11:17:46 AM

Soft drink companies make stupid niche sodas all the time. See:

11/15/2011 11:18:27 AM

not analogous. none of those are directly marketed for or against a specific gender or orientation.

it's a step further than any of those. utterly absurd.

11/15/2011 11:21:09 AM

the new and improved Gay Fuel

11/15/2011 11:25:41 AM

In other news... I kiss crystal pepsi

11/15/2011 11:37:42 AM

Fuck these assholes. They can't even do simple math. Boycott these unintelligent heathens!






[Edited on November 15, 2011 at 11:39 AM. Reason : smaller pic]

11/15/2011 11:37:52 AM

They are just following the Coke Zero, Pepsi Max/One model. And it does actually taste better than Diet Dr Pepper.

11/15/2011 11:40:43 AM

Dr Pepper 10 isn't as good as DDP imo

11/15/2011 11:46:09 AM

but again, the coke zero/pepsi max marketing i have seen previously have all zeroed in on the "Tastes just like diet but isnt!"

not

"IS FOR MEN YOU FAGGOTS"

11/15/2011 11:50:17 AM

I agree that the marketing is a bit...brash. But the soda itself is pretty good and different than diet. Also, I was under the impression the Zero/One/Max brands were trying to be more like the originals and not more like Diet. That was the whole point.

11/15/2011 11:53:26 AM

yeah ddp is better than dp10.

11/15/2011 11:53:29 AM

I think you meant "Doesn't taste like diet but is!"


And in response to the original question, I think its mainly catered to the pigheaded blue collar workers who strive to tighten their waistlines, yet fear the social stigma of drinking diet soda...which this essentially is, yet tries to remove itself from that category with an aggressive (if poorly conceived) marketing plan that tries to make it seem like a badass concoction of sweat, bullets and mayhem. I haven't seen the early returns, but I'd think that even the most jaded market analyst would agree that this whole campaign was inherently fucked from its conception.

11/15/2011 12:02:10 PM

Quote :

"yet fear the social stigma of drinking diet soda"

the last time i remember this existing was the 80's when diet coke seemed to be marketed fairly exclusively toward women...

and yes, that is what i meant RW and SF. my fault.

[Edited on November 15, 2011 at 12:06 PM. Reason : .]

11/15/2011 12:05:15 PM

it's tab for men, i guess

11/15/2011 12:08:03 PM

hulk smash, i guess...

11/15/2011 12:09:02 PM

Quote :

"I haven't seen the early returns, but I'd think that even the most jaded market analyst would agree that this whole campaign was inherently fucked from its conception."

I think you are giving the consumer public too much credit. I bet this campaign works.

The more difficult sell, and just as profitable if not moreso than the supermarket isle, will be trying to convince chains like McDonalds, taco Bell, etc to add this to their self serve fountain sodas.

11/15/2011 12:10:30 PM

Quote :

"RANDOM CALORIC VALUE"

11/15/2011 12:19:34 PM

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òÇ8÷>õî¾Òb¶ÙˆÇ<‘Œ~5ã cÿ…yñ2ÿÂpn´mAcºÒnBü·0ɇ‰Ã@ÛN;ƒ_Diñ†S±x'¿?ÎðµiTÛÝgn·2,6™¢K¯˜œŠK}TXʶòp’ç¦ë[ 8ÏOJò¿Œ~!´Ðm^áî

I'm Krallum and i approved this message.

11/15/2011 12:31:01 PM

also mountain dew throwback was the SHIT

I'm Krallum and i approved this message.

[Edited on November 15, 2011 at 12:31 PM. Reason : and i don't even drink soda]

11/15/2011 12:31:33 PM

did you just post the raw data for a GIF?

11/15/2011 12:31:54 PM

nah its OP's image. wasn't loading at first so i clicked VIEW IMAGE

I'm Krallum and i approved this message.

11/15/2011 12:32:31 PM

Let's push this to the Xtreme. What do men have? Dicks. Ten. Inch. Dicks. The widths of a soda bottle.

It just makes sense all the way around.


Here men, let the world know with DP10. A pat-on-the-back for being well hung, from your friends at Dr. Pepper.

11/15/2011 12:35:25 PM

I thought the whole thing was tongue-in-cheek, the commercials are deliberately ridiculous. The idea of saying certain drinks are for women or sissies would be considered sexist, but the whole campaign is done with a smile and a wink, so the audience is supposed to be in on the joke. I'll agree that the campaign is poorly conceived.

11/15/2011 12:37:26 PM

I don't see a problem with the ad.

And I also think it's better than DDP.

11/15/2011 12:37:34 PM

message_topic.aspx?topic=619188

11/15/2011 12:47:30 PM

11/15/2011 2:27:25 PM

The world was a better place when real sugar was in my soft drinks and trans fat was in my fast food french fries.

Seriously. Shit tastes like shit now.

11/15/2011 2:36:17 PM

Quote :

"Shit tastes like shit now."

Well this is a pretty obvious statement.

11/15/2011 2:46:07 PM

It's for the same market that those retarded "Man up" Miller Lite ads are for.

11/15/2011 6:33:33 PM

let's have a real good time

11/15/2011 6:37:35 PM

^^but Miller Lite didn't create an entirely new product for that market.

11/17/2011 10:03:10 AM

hahaha I must admit I feel just slightly ~ if I'm carrying around a Diet Dr. Pepper...never knew why or cared enough to change my purchase but the thought always crosses my mind. Now that I think about it though the labeling and color scheme is kind of effeminate, even the bottle shape is not exactly masculine or even neutral.

But I'm sure I'll give this DP10 crap a shot out of curiosity. It cracks me up to see such categorically gender-neutral products so pointedly marketed

11/17/2011 10:12:56 AM

I don't get it either. I do find the over the top ads slightly amusing, or at least I did. Now I don't care really, and still won't be buying this other than perhaps once to see how awful it is or isn't.

Now if this was Mt. Dew I'd have to reign in the wife from buying a dozen cases.

11/17/2011 11:51:31 AM

Quote :

"obviously you're a faggot"

bmel won this thread hands down

11/17/2011 11:53:48 AM

Lullz still.

11/17/2011 11:54:41 AM

^^ that's even funnier when you read it with all the charm of a cornfed southern drawl

11/17/2011 12:20:47 PM

Quote :

"They can't even do simple math."

Wait, I'm confused... the target market is men, not women, correct?

11/17/2011 12:24:33 PM

^^lol

11/18/2011 9:49:34 AM

I'm not sure why Dr. Pepper doing this is shocking.

Coca Cola - Diet Coke - Coke Zero
Pepsi - Diet Pepsi - Pepsi One - Pepsi Max - Pepsi Throwback (which does taste pretty damn good)
Dr. Pepper - Diet Dr. Pepper - Dr. Pepper 10

They're just following the market trend. As far as the commercials go, IMHO Dr. Pepper just seems like they've been "trying to hard" ever since they resurrected Kiss.

11/18/2011 10:12:26 AM

It's not shocking that they've created the product

it's absurd that they've chosen to market it this way. and not in a "oh well you're still talking about it so it must have worked!!!111" way either.

11/18/2011 10:30:34 AM

Nothing in marketing shocks me anymore ever since I saw the Head-On commercials. That proved to me that no level of stupidity is below a marketing firm.

11/18/2011 10:47:47 AM

THEY CALL ME


DOCTA LUUUUUUVVVV

11/18/2011 11:06:21 AM

diet sierra mist pwns all day.

shit tastes incredible

11/18/2011 11:10:17 AM